To reach the greatest number and widest range of readers, we apply an effective mix of marketing and promotion for your book, which are outlined below.
Activities for your book: homepage, flyer and more
- The British Library
- Cambridge University Library
- Bodleian Libraries of the University of Oxford
- National Library of Scotland
- Library of Trinity College, Dublin and other libraries
- Amazon & Kindle
- Search Engine Optimization (SEO)
- Book reviews
Position yourself as an expert in your area
With the advent of sophisticated search engines and social media platforms, the Internet has become a very powerful marketing tool, particularly for specialized content.
Blogs, personal websites, forums and social media tools such as Twitter and Facebook have allowed for wider discovery of content and enabled the formation of influential web communities around specialized topics.
You may want to start with a personal profile page on ISCI.com that is linked with your ISCI publications. Ask your publishing editor about this feature, provide him/her with your details and we will create the profile for you.
Online tools & social media for authors and editors
Are you using social networking sites in your career? You should be. Social networks can be beneficial to authors, editors, and their works in a variety of ways:
- By connecting you with like-minded people and communities
- Promoting you, your organization, your books/journals/research articles
- Helping you shape your “online image” via Google search results
A Brief Note About Social Networks and Search Engines:
Social networks are sites that are more heavily weighted by the spiders (webcrawlers), so sites like LinkedIn, Twitter, Facebook and Google+ will appear earlier in search results, many times much higher than your university or organization’s sites. The more actively involved you are in social networking, the more people will see what you want them to see when they search for you or your related content (like your books, journals, organizations, etc.).
Each of the social networks listed below can be very effective when used for stand-alone activities, but are most effective when they are linked together and content is replicated across multiple vehicles to reach the largest possible audience. Additionally, if you are a more advanced user, we list a variety of tools to better optimize your use of social networking.
Additionally, there are a variety of tools and resources to aid you in social networking. Learn more about article-level metrics (to measure the impact of your research in the social sphere), social media image and link shortening tools and dashboards below: